$799/month
Fix the base, read your AI visibility
- 1 market
- 30 keyword targets
- 4 pages optimized a month
- 20 AI prompts a month
SEO · AEO · GEO · LLM · AI VISIBILITY
Make Your iGaming Brand Visible in Search and AI.
iGeoWager is an iGaming SEO agency for licensed casinos, sportsbooks and affiliates. We fix how Google crawls your site, make your pages the clearest answer to the questions players ask, and track how ChatGPT, Gemini and Google's AI describe your brand.
Licensed brands only. We check your licence markets before we take on any work.
SEOCrawl, index, speed
AEOAnswer-first pages
GEOCited by AI answers
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AI SearchMentions and citations
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Organic SEOCrawled and indexed
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Brand FactsConsistent everywhere
THE SHORT ANSWER
What is iGaming SEO?
iGaming SEO is search engine optimization for licensed online casinos, sportsbooks, platforms and affiliates. It covers the technical work that lets search engines crawl geo-restricted sites, content that answers player and partner questions within each regulator's rules, and, increasingly, how AI assistants such as ChatGPT and Google's AI Mode describe and cite the brand. It differs from general SEO because every market has its own licence, age and advertising rules.
BUILT FOR REGULATED SEARCH
CASINO OPERATORS ✧ SPORTSBOOKS ✧ IGAMING PLATFORMS ✧ AFFILIATES
✧ OUR SERVICES
iGaming SEO and AI search
in one plan
Seven connected services and a free audit, all listed on our services page. The technical work makes the content findable; the content gives AI assistants something accurate to quote.
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Casino Technical SEO
Geo-blocks that hide pages from Googlebot, duplicate state pages, expired promotions and slow lobbies.
Explore service ↗
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Sportsbook AEO
Odds, rules and "is it legal here" pages that lead with the answer, so snippets and AI summaries can quote you accurately.
Explore service ↗
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iGaming GEO
Consistent brand facts and coverage on the sources that AI Overviews, ChatGPT and Perplexity cite.
Explore service ↗
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LLM Brand Visibility
A fixed monthly prompt panel showing where AI names you, links you and gets your facts wrong.
Explore service ↗
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International iGaming SEO
Structure and launch plans for brands licensed in several US states, provinces or countries.
Explore service ↗
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iGaming Content Strategy
Page plans and briefs with sources and compliance notes built in, reviewed when the rules change.
Explore service ↗OUR PROCESS
How a month with us works
Every step is written down, so you can see what was done and what it changed.
01
Licence and market check
We confirm where you are licensed and what marketing is allowed there.
02
Crawl and baseline
Search Console access, a full crawl and a first AI prompt panel.
03
Fix and improve
Technical tickets, optimized pages and briefs for the month.
04
Measure
Indexing, impressions and AI mentions, with dates and prompts attached.
05
Choose next month
Priorities set from the evidence, not from a fixed template.
WHY LICENSED BRANDS CHOOSE A SPECIALIST
Search work designed around your regulator's rules.
Much of the iGaming SEO market still sells link volume and "top 3" promises. That sits badly with operators whose licence depends on how they market. We built iGeoWager the other way round: compliance first, then visibility, with your compliance team keeping final sign-off.
How we work ↗- No link sellingWe do not buy links, run private blog networks or place your pages on other publishers' domains.
- Jurisdiction checked firstWe confirm licence and advertising rules for each market before scoping any work.
- AI visibility you can auditMonthly prompt panels with the raw answers, dates and platforms included.
- Prices in publicThree plans with every deliverable counted. No hidden link budget inside the fee.
WHO WE HELP
Built for regulated, competitive iGaming markets.
We work with licensed online casinos, sportsbooks, platform and game providers, and affiliates whose partners are licensed. The plan for each changes with the regulator: a New Jersey casino, an Ontario sportsbook and a UK affiliate face different rules on age messages, bonuses and who carries responsibility for content.
See all services ↗AGENCY OR IN-HOUSE
When a specialist agency makes sense.
An in-house SEO knows your platform, your developers and your compliance team. A specialist brings a focus on licensed-market rules, AI visibility tooling and an outside view. A common setup combines both: we audit, monitor and brief, and your team implements and signs off.
We define success the way you would report it to a board: pages indexed that should be, impressions and clicks from licensed markets, accuracy of what AI assistants say about you, and the share of your target prompts where you are mentioned. Rankings matter, but only as part of that picture.
How to choose an iGaming SEO agency ↗- Choose in-house whenYou have a large site with constant releases and need someone embedded with developers every day.
- Choose a specialist whenYou need a fast, independent audit, AI visibility data or help with a new state or province launch.
- Choose both whenYour team owns delivery but wants outside review, monthly AI monitoring and compliance-aware briefs.
- Not sure where you stand?A free AI visibility audit shows what assistants say about you today.
MARKETS
One strategy. Market-specific execution.
We focus on the regulated US states, the UK, and the open Canadian markets of Ontario and Alberta. We consider other licensed markets after checking local advertising rules, which in some countries, such as Italy, rule out most promotion.
US legal statesUnited KingdomOntario and AlbertaOther licensed markets
Markets we do not serve: India, and any market where online gambling or its promotion is prohibited. We also do not work with unlicensed operators.
Plan a multi-market strategy ↗
TRANSPARENT STARTING POINTS
iGaming SEO plans for each stage of growth.
Monthly retainers in USD. Scope is confirmed in writing after we review your site and markets.
$1,499/month
Answer-first pages and brand fact review
- Up to 2 markets
- 75 keyword targets
- 10 pages optimized a month
- 60 AI prompts a month
$2,799/month
Several licences, one coordinated plan
- Up to 4 markets
- 150 keyword targets
- 20 pages optimized a month
- 120 AI prompts a month
Link buying, PR, writing, translation and developer time are not included. No rankings, traffic or AI citations are guaranteed.
INSIGHTS
Research you can check.
Practical guides for iGaming search teams, with sources and dates on every claim that can change.
All articles ↗
AI SEARCH
iGaming GEO: a practical framework for AI visibility
Five stages, from crawl access to source coverage.
TECHNICAL SEOCasino SEO technical audit: the checklist
The checks we run on a licensed casino site, in order.
MEASUREMENTHow to measure AI search visibility honestly
Prompt panels, sample sizes and what not to report.
QUESTIONS
Questions iGaming teams ask
What does an iGaming SEO agency actually do?
For a licensed operator, the work is mostly technical and editorial: making sure Google can crawl pages despite geo-restrictions, consolidating duplicate state or province pages, improving help and rules pages, and planning content for each market. We add AI visibility tracking, because assistants such as ChatGPT now answer many of the questions players used to search.
Is GEO different from SEO?
Mostly not. Google itself describes optimizing for its AI features as still SEO. GEO adds attention to consistent brand facts, third-party sources and how answers are phrased, and it needs its own kind of measurement. Our comparison article goes into detail.
How long before we see results?
Technical fixes often show up in Search Console's indexing report within a few weeks of recrawling. Ranking and AI visibility changes take longer, usually months, and depend on your competition. We report each separately so you can see what is moving.
Do you work with affiliates?
Yes, if the brands you promote are licensed in the markets you target. Regulators in the UK and Ontario hold operators responsible for affiliate content, so compliance-aware SEO matters for affiliates too. See our SEO service for casino affiliates.
How is an iGaming SEO agency different from a general SEO agency?
A specialist knows the rules that general agencies tend to miss: licence footprints, geo-gates that hide pages from Googlebot, inducement bans such as Ontario's, age messaging that differs between markets, and regulators who hold operators responsible for affiliate content. It also avoids the link schemes common in gambling SEO.
Which metrics matter for iGaming SEO?
Indexing of the pages that should rank, impressions and clicks from licensed markets in Search Console, conversions from organic traffic, and for AI search, mention, citation and accuracy rates across a fixed prompt panel. We report each separately.
How much does iGaming SEO cost?
Our plans are $799, $1,499 and $2,799 a month, with every deliverable listed on the pricing page. Some agencies charge more partly because their retainers include link acquisition, which we do not offer.
What do AI-related terms like GEO, AEO and citation share mean?
Our iGaming search glossary defines them in plain language, along with the technical and compliance terms that come up in proposals.
LET'S TALK STRATEGY
Make your next discovery moment count.
Tell us your domain, licence markets and goals. We will reply with what we would check first.